Business and Management

Which pathways are offered?

  • Entrepreneurship—This pathway prepares students to formulate policies and direct the operations of a business, corporation, nonprofit, or other organization. In small firms, this may involve assuming advertising, promotions, marketing, sales, and public relations responsibilities.
  • Marketing Communications—This pathway prepares students to plan, coordinate, and implement marketing strategies, advertising, promotion, and public relations activities.

What types of jobs can my student learn about and prepare for?*

Some of the jobs include:

  • Small Business Owner
  • Promotions Manager
  • Accountant Executive
  • Art/Graphics Director
  • Copywriter
  • Media Buyer/Planner
  • Public Relations Manager

What is the salary outlook?*

Salaries vary depending on the job title, but approximate sample career salaries include:

  • Promotions Manager—$132,620/year
  • Public Relations Manager—$114,800/year
  • Copywriter—$62,170/year

*Some of these jobs require additional education and certifications once a student graduates from high school. Salaries vary depending on the job title, experience, and location. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook. Website last modified date: Friday, April 12, 2019. 

Which industry-recognized, in-demand certifications and exams can my student prepare for?

  • Microsoft Office certifications (up to four, each attainable in one semester)
  • The National Occupational Competency Testing Institute (NOCTI) Advertising and Design Job Ready Assessments
  • A*S*K Fundamental Marketing Concepts Exam